Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. General de Salud: Amae

General de Salud: Amae

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
11 March 2021
Juan Mazzini

Winner of Celent Model Insurer 2021 Award for Digital and Emerging Technology

Abstract

The insurance industry has always been built around ecosystems, and it’s not news that insurers are in the pursuit of digitization while challenging themselves to become customer centric. The big shift in the last decade, though, has been that those ecosystems are being transformed—mainly enabled by technology and highly digitized.

This is the story of General de Salud and a group of courageous partners in the quest to transform the way health insurance is conceptualized and sold digitally in Mexico—by building an ecosystem that focuses on affordability, a B2C commercial channel, and process efficiency, and by creating a value proposition based on continuous customer engagement.

Client Access

Video