General de Salud: Amae

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
11 March 2021
Juan Mazzini

Winner of Celent Model Insurer 2021 Award for Digital and Emerging Technology


The insurance industry has always been built around ecosystems, and it’s not news that insurers are in the pursuit of digitization while challenging themselves to become customer centric. The big shift in the last decade, though, has been that those ecosystems are being transformed—mainly enabled by technology and highly digitized.

This is the story of General de Salud and a group of courageous partners in the quest to transform the way health insurance is conceptualized and sold digitally in Mexico—by building an ecosystem that focuses on affordability, a B2C commercial channel, and process efficiency, and by creating a value proposition based on continuous customer engagement.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

If you are not a subscriber, register now or contact us to find out more about our subscription options.


Please consent to Functional Cookies to see this content, see Manage Cookies

Insight details

Life & Health Insurance
Subscription(s) required to access this Insight:
Insurance, >>Life/Annuities Insurance
Insight Format
Geographic Focus