Snap Poll Customer Experience in NA Life, Annuity

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6 April 2021

Available Only for Members of the NA Celent Insurance Research Panel


Snap polls reflect questions posed by members of the Celent executive research panel. Several members of the NA L&H panel queried about digital customer experience expressing an interest in peer-group points of view, priorities and strategies to improve customer’s experiences with services and functions, including: Sales and marketing; Product application; Underwriting; Customer service; “Back office” operations including Claims