Personal Financial Experiences (PFE): Putting the 'E' in Personal Finance
PFM is dead. Banks need to think about ubiquitous delivery of PFE: Personal Financial Experiences.
Key research questions
- How does Celent define PFE?
- How is PFE different from PFM?
- Which vendors are providing PFE?
PFM has been a digital banking buzzword for some time, but existing industry initiatives haven't been widely adopted. A fresh perspective on PFM, Celent's new PFE conceptual model outlines the steps that banks should take to engage their customers across all financial experiences.