E-Business Strategies for a New Mobile World: Considerations for Insurance
Insurers developed user interfaces based on assumptions about screen size, browser versions, input, and processing capability. These assumptions can no longer be taken for granted.
Mobility is more than smartphones. The emergence of new connected devices, such as tablet computers like Apple’s iPad or Samsung Galaxy tablet, will create additional options for media consumption any time and anywhere. In a new report, E-Business Strategies for a New Mobile World, Celent examines mobility and associated considerations when updating and developing future versions of an insurer e-business strategy. The report urges insurers to engage with the business to refresh and review the e-business strategy in light of changes in the mobile space, and these discussions should drive investment in application landscapes that are woefully unfit for this new future.
“Insurer staff will increasingly adopt or even buy their own devices—tablets, smartphones—and expect them to work seamlessly with internal core systems. This is similarly true for customers,” says Catherine Stagg-Macey, Senior Analyst with Celent’s Insurance Group and author of the report. “This raises the question of the readiness of core systems to be viewed through varied devices.”
This report covers points of demographics, device differences, and how these impact consumers’ appetite for content (both consuming it and creating it). The report details several examples of where mobile devices are being used in the insurance business process, and concludes with a discussion on strategies for addressing a new-world e-business strategy.