AIA International: First In-Market COVID-19 Alert Service

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
11 March 2021

Winner of Celent Model insurer 2021 for Innovation Execution


When the global COVID-19 pandemic hit at the start of 2020, AIA Hong Kong made a decision to go live with a new COVID-19 alert service through its AIA Connect app. This new service, which included the offer of medical insurance cover, was launched within just seven days, from ideation through to product delivery. Within the first 6 months of launch, approximately 460K free medical covers were provided with a total digital reach achieved of 32M impressions. This Model Insurer winner case study explores the approach taken, the technical solution and success criteria from their perspective.


Please consent to Functional Cookies to see this content, see Manage Cookies