What's Next for Google Wallet?
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16 May 2013Zilvinas Bareisis
Last week saw a number of important developments at Google Wallet. Let's recap what we've learned:
- Osama Bedier, the Head of Google Wallet, left the company.
- Google Wallet scrapped its plans to introduce a physical card to support purchases at the physical POS.
- Then, at Google I/O Developer conference, the company made a series of announcements about new features, such as:
- Ability to send money to friends with Gmail and Google Wallet.
- Instant Buy Android API designed for merchants and developers selling physical goods and services who are looking to simplify the checkout experience for their customers.
- Storing of payment credentials in Chrome browser to speed up check out online.
- Wallet Objects API to connect any loyalty programs, offers and more to Google Wallet.
- With email payments, Google takes on PayPal, but also many other P2P players, from Popmoney to Dwolla.
- Instant Buy Android API sounds remarkably similar to V.me and other digital wallets designed to help customers fill out their payment and shipping details at a click of a button.
- Leveraging the browser to facilitate check-out reminds me of what Dashlane is offering via its browser API.
- And Wallet Object API is almost a direct take on Apple's Passbook down to notifications using the location services.