NOW Insurance, acting as an MGA partnering with a third party risk carrier, has created a digital front end to sell medical malpractice insurance direct to medical professionals. It also created a data-rich, AI-driven underwriting model to improve risk profiling. It was their ability to do both and succeed in the medical malpractice market that appealed to Celent in this case study.

NOW’s new platform was built to reduce the risks for the policyholder, the MGA, and the insurer backing the products. The AI-driven underwriting process, using a patent-pending AI solution called CORTEX, ensures that the right coverage is sold for the best price. And because NOW sells this coverage to individuals and groups, they emphasized customer experience in the development of the platform and processes.

NOW Insurance is an Managing General Agencty (“MGA”) providing professional, general, and cyber liability insurance for small businesses and professionals. Their insurance products are backed by Lloyd’s of London.