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Insurance Trade Show Musings: “Miles to go before I innovate...”

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28 June 2013

Comments

  • Great article. You adeptly capture some of the emerging trends and changes to the industry. Millenials do not associate with "delayed gratification" and product packaging life insurance makes the value add more tangible.

    Secondly, I agreed with your point about mobile. To substantiate your point, the buying experience is multi channel and regardless of whether consumers call in or discuss with an agent, consumers are researching online and on mobile. I don't think the buying experiences are mutually exclusive and metrics need to reflect the combined buying experiences to capture true ROI.

    Great article.

  • It's too bad, but all innovation in the insurance field seems to be only in gathering more data to better predict the likelihood of a claim. Great post.