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Anadolu Sigorta: Millennial Protections and the juno Platform

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16 March 2022
Karen Monks
Dan McCoach

WINNER OF CELENT MODEL INSURER 2022 AWARD FOR CUSTOMER EXPERIENCE TRANSFORMATION

Abstract

Established in 1925, by Turkey’s former president, Mustafa Kemal Atatürk, Anadolu Sigorta is today one of Turkey’s largest insurance carriers. Anadolu Sigorta’s juno platform delivers protection products that are well-designed to engage both the changing consumption behaviors and service expectations that underserved millennial’s demand.

Anadolu Sigorta’s experience in developing the juno platform provides a helpful case study on the approach that insurance companies can take to design, develop, and deploy a platform targeted at engaging a well-defined and specific segment of new customers. It must ultimately make a customer feel like a part of a broader community with whom they share values and perspectives, and Anadolu Sigorta’s juno platform and services are a great example. Their offer features a compelling value proposition and related services that deeply resonate with their target customers.

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