Trust Your Customer
How Fraud Analysis and Customer Experience Should Go Hand in Hand
Celent analyst Karlyn Carnahan explains in this ebook how next-level fraud analyticsand improving the customer experience go hand in hand. Customers want to be informed very quickly and demand real-time decision-making and service. Insurers have become e-commerce companies and part in this trend. Technology makes this all possible.
However, growing a profitable portfolio should always be top of mind. Especially from the point of view of fraud prevention, when insurers want to seamlessly onboard quality customers and do not want to risk losing them because of difficult questions and time-consuming checks.