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A New Player in Small Business Online Banking. What The Intuit/Bottomline Deal Really Means

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19 March 2012

Comments

  • Very interesting covnersation thread so far. I've been an Intuit/DI client for about ten years (both on the credit union and bank side) and continue to be impressed by their demonstrated investment of R&D dollars toward fintech innovation for financial institutions (and direct to consumer/business markets through their other solutions). The company's evolving strategy around the online and mobile channels has generally been spot on, though not as quick to market as some may like. Much of the feedback you have provided so far focuses on mobile being the most important area for development. While I generally agree about this being a key channel due to the evolution of payments, the device the end user uses to perform banking functions will become less relevant as HTML5/CSS3 and more flexible application technology provides for more immediate recognition of browser/screen resolution and adapts accordingly. As several people have mentioned, the ultimate user experience should be the same regardless of device, and it simply isn't today. Focusing on one channel, mobile, without fixing' inconsistencies in user experience in other platforms leaves the user scratching their head. Why can't I use FinanceWorks and Mint on my iPad (oh right, it's using Flash)? Why can't I view my checks and statements or chat with CSRs using the iPhone app or a browser based application? Why doesn't mobile banking let me transfer money between my banks through my online banking's Pop money feature? Those sort of inconsistencies can slow the path of adoption across channels. If we want to ensure ongoing adoption, we need to focus just as much on functional consistency and user experience. Apple is building NFC into it's phones, tablets (and if rumors are correct, even Macs) because they know function ubiquity is going to be important we should build applications in the same way. I look forward to seeing this discussion (and conference panels) evolve to talk about other areas for mobile as well, like social media integration, expanded SMS functionality, data share/export between users and across Intuit solutions (Mint to FinanceWorks), business payments and cross marketing (expanding Purchase Rewards to proximity offers, NFC payments/transfers/MFA, even text marketing for business (think I saw an article about Intuit's tests in India). The next several years in fintech is going to be fascinating as big companies scramble toward banking 2.0 and a deeper level of engagement banking that focuses on customer delight. We're glad to be a part of the covnersation and innovation. 1 likes