Model Insurer 2018: Case Studies in Digital and Omnichannel

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23 April 2018

Key research questions

  • What would it look like for an insurer to do everything right with today’s technology?
  • What are some best practices and measurable business results of technology projects in digital and omnichannel initiatives?
  • What can insurers learn from the digital Model Insurer initiatives?


Celent recognizes five companies with a 2018 Model Insurer Award in Digital and Omnichannel

  • Acuity Insurance
  • Chubb
  • IndiaFirst Life Insurance Company Ltd
  • Cake Insure
  • Sompo Japan Sigorta

This report highlights five outstanding implementations of digital strategies by insurers — which resulted in reduced costs, faster cycle times, and better customer experiences. This year’s winners were a mix of property/casualty and life insurers. As a group they focused on innovating their new business and distribution processes

Celent has a simple one-sentence definition of digital:

  • The move from the physical to the virtual world, from person-to-person interaction to person-to-machine or machine-to-machine.

Omnichannel may be defined as a set of systems and capabilities providing a single version of the truth:

  • Regarding all relevant parties’ interactions and statuses across all relevant data sets.
  • Available anytime through any channel via any device.

Click Here for all the 2018 Winners of Celent Model Insurer