AIA International Limited: AIA Smart Agency Digital Ecosystem

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
10 March 2021
Nicolas Michellod

Winner of the 2021 Celent Model Insurer Award for Digital and Emerging Technologies


AIA Smart Agency Digital Ecosystem is AIA’s initiative to transform the agent-customer relationship from a product-centric model to one that portrays the agent as a trusted advisor, catering to the unique needs of customers at all times through various channels and providing the right advice at the right time. The project combined a deep analysis of the evolving role and tasks agents perform and how specific technologies could help them in various aspects of their business.

Forces Impacting Agents

This case study is particularly relevant for incumbent insurers who want to improve their business through agencies across various lines of businesses. The scale of the AIA Smart Agency Digital Ecosystem Smart initiative—with three million customers and a network for 18,000 financial planners—demonstrates that there are always opportunities to seize in a well penetrated market. Hong Kong is a highly competitive insurance market and with the AIA Smart Agency Digital Ecosystem, AIA Hong Kong is a pioneer.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

If you are not a subscriber, register now or contact us to find out more about our subscription options.


Please consent to Functional Cookies to see this content, see Manage Cookies

Insight details

Life & Health Insurance
Subscription(s) required to access this Insight:
Insurance, >>Life/Annuities Insurance
Insight Format
Geographic Focus