Hunting for Extreme Digital
Digital is a hot topic in all industries and particularly in insurance, but what does extreme digital look like in the Insurance industry?
New research from Celent examines the increasing role of digital in the insurance industry and seeks to address the lack of definition of a “digital insurer.” Building on prior research into digital insurance, this new report describes a continuum of insurance propositions and examines both advanced digital propositions and those at the extreme.
“Insurers are investing in digital and making their offerings to customers faster, smarter, cheaper, and for many, better,” says senior analyst Craig Beattie, author of the report. “But the investment in extreme digital products and propositions is being made in unexpected places, signalling potential for surprise disruptions in the next five years.”
Celent’s research suggests that not only are insurers pragmatically adopting digital to provide new products to customers and different engagement — but that investment in digital has already seen significant evolution.