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RIM is Dead? Long Live The BlackBerry

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Celent have reviewed this profile and believe it to be accurate.
30 March 2012

Comments

  • I don't hold out much hope for RIM unless the strategy with BES and Ubitexx really takes off. As far as devices are concerned, they are still on the wrong path. I upgraded devices last week to replace an EOL unit. The new unit is a total disaster, whereas the older unit would last 3 or 4 days on a charge, the new unit doesn't last even a full day, and that's without using the phone, just getting corporate email. If this trend continues, even BES may not help RIM.

  • Jacob - I agree with your assessment on their need to re-trench back to their corporate roots, but it might be too late. People are used to carrying multiple devices, but not out of desire - out of need. As other devices fulfill the corporate needs, one will be replaced ... most likely the Blackberry.

    After reading your blog post, I saw this tweet (not at all related to your post, but indirectly thought it was interesting)

    Alison Levine ? @Levine_Alison
    "Apparently Canadians still love RIM despite the sales implosion http://buswk.co/H9oAol via @BW. REALLY? Get over it Canada. #blackberrysucks"

  • Abdul and Chris - thanks for your comments.

    Agree, the risks are high and device innovation has been a failure. It will take some time though for the switch to take place.

    Thanks for the link Chris. RIM has lost its lead in Canada as well - http://www.informationweek.com/news/mobility/smart_phones/232700087

  • Good post Jacob. Two years ago I worked closely with a number of developers that built apps for Blackberry App world. From my conversations with them, the demise of the Blackberry as a consumer device was written all over the wall. It is a difficult platform to develop for, and downloads of applications on Blackberry app world, at that time, were outpaced by Apple by at around 10 to 1, giving developers even less incentive to build for the RIM platform.

    For all the reasons you've mentioned, the corporate market is more entrenched, and will be a cash cow for RIM for a while longer. However, I believe that quality apps for the corporate market will increasingly become an important factor in handset selection for companies, and unless RIM creates a platform that's more compelling for developers, app quality and selection will remain an issue. RIM needs to address this issue or sadly the attrition will continue.

  • Very well stated Daniel and good insight. I completely agree.