Webinar: Tomorrow's Leading European General Insurer

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27 June 2011

Four Elements for a Winning Strategy


Changes in the past decade in technology, customer attitudes, distribution, brand, and insurance value perception have forced insurers to rethink their business models. Celent senior analyst Nicolas Michellod explains why insurers need to focus their attention on four strategic dimensions if they want to gain competitive advantage: 1) refocusing distribution efforts, 2) applying manufacturing techniques, 3) positioning the brand and proposition, and 4) applying customer science.

This presentation draws on findings from Celent’s report Tomorrow’s Leading European General Insurer: Four Elements for a Winning Strategy. For audio of the presentation, click here.

For more information or a copy of the presentation, please contact Chuck Smith at or +1.617.262.3125.