Morgan Stanley Wealth Management has won the 2024 Model Wealth Manager award for Essential and Emerging Technologies for its AI @ Morgan Stanley Assistant initiative. Morgan Stanley was the first wealth manager to adopt and deploy OpenAI’s technology, which has helped drive efficiency and scale across its financial advisor base.
The AI @ Morgan Stanley Assistant is a large language model-powered tool developed by and for Morgan Stanley Wealth Management, leveraging OpenAI’s technology. The tool is designed to assist Morgan Stanley Financial Advisors in their day-to-day activities and enhance their ability to serve clients efficiently. The solution utilizes OpenAI’s technology to access, analyze, and synthesize Morgan Stanley’s extensive intellectual capital, which includes insights on companies, sectors, asset classes, capital markets, and regions worldwide.
This internal capability, developed specifically for Morgan Stanley, enables the firm’s Advisors and their teams to ask questions and explore large amounts of content and data in a consolidated response which includes resource links. The AI @ Morgan Stanley Assistant leverages artificial intelligence and natural language processing capabilities to provide Advisors with real time insights, answers to process-driven questions, and access to relevant information. It aims to streamline workflows, improve efficiency, and enhance the overall client-servicing experience.
