Corporate Mobile Banking: The Times They Are a-Changing
Corporations are poised to embrace mobile banking solutions, with 8 of the top 25 banks releasing a solution in 2008. This number will climb to 14 out of 25 by the end of 2009.
Cash management is at a turning point. By and large, the applications have matured and provide a host of core features and benefits for their demanding client base. However, there is plenty of room for improvement. Corporate banking customers are constantly looking to their banks to provide innovative ways of increasing efficiency. It is time for banks to step on the accelerator. While the potential of the consumer mobile banking market has been a focus recently, little emphasis is being placed on the corporate or small business markets.
In a new report, , Celent examines how mobile devices are impacting work attitudes, behavior, and productivity. The state of the mobile world is opening an array of opportunities for corporate users. A cultural and behavioral shift has started to occur as large, midsize, and small businesses have affixed mobile devices to their users' hips. Because corporate users are so in tune with the benefits and flexibility of mobile technology, they make excellent candidates for mobile banking services. Device evolution, Blackberry mania, faster networks, and the prevalence of data plans will drive adoption of corporate mobile banking services. Competitive pressures from first movers, new vendor solutions, and demand from corporations will also be important drivers. Based on early mover bank expectations and customer feedback, Celent estimates that 8 of the top 25 banks will have a solution out in 2008, and 14 of the top 25 will address this channel in one way or another by the end of 2009.
This report explores why banks are taking their time with mobile corporate banking. A detailed depiction of potential mobile banking features and functions is provided, along with an analysis of mobile banking technologies, and the current state of the vendor market (cash management and mobile banking). Finally, the report presents a case study on Wells Fargo, the first US financial services company to announce a mobile banking solution for its commercial banking customers.
"Mobile access is a natural and innovative add-on to today's corporate cash management services," says Jacob Jegher, senior analyst in Celent's Banking group and author of the report. "Businesses of all sizes are already indicating that they would like to gain access to mobile services. Banks have to be able to offer these services in order to innovate, respond to market demand, and remain competitive in a crowded and highly mature playing field. The time to provide mobile banking services to business customers is now."
This 25-page report contains nine figures and two tables. A table of contents is available online.
Members of Celent's Wholesale Banking research service can download the report electronically by clicking on the icon to the left. Non-members should contact email@example.com for more information.