AA Ireland: Successful Chatbot Adoption

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15 April 2020
Craig Beattie

Winner of the 2020 Celent Model Insurer Award for Digital and Emerging Technology


Bots and chat interfaces have gained significant hype in insurance recently. With this initiative, AA Ireland has pragmatically delivered bots to improve customer service, increase sales, and reduce the impact on the call center. This initiative has been delivered swiftly and successfully. The project leveraged ServisBOT and pre-existing bots partially trained to the tasks required.

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Insight details

Life & Health Insurance, Property & Casualty Insurance
Subscription(s) required to access this Insight:
Insurance, >>Life/Annuities Insurance, >>Property / Casualty Insurance
Insight Format
Geographic Focus