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Bank of America: Erica's High-Tech Touch

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10 March 2021
Bob Meara

Winner of Celent Model Bank 2021 Award for Customer Engagement

Abstract

Bank of America was an industry early-mover with Erica®, its AI-driven virtual financial assistant. More than a chatbot, Erica is now a primary engagement mechanism for a growing number of clients as well as frontline bankers.

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