Bank of America: Erica's High-Tech Touch

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10 March 2021
Bob Meara

Winner of Celent Model Bank 2021 Award for Customer Engagement


Bank of America was an industry early-mover with Erica®, its AI-driven virtual financial assistant. More than a chatbot, Erica is now a primary engagement mechanism for a growing number of clients as well as frontline bankers.

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Insight details

Retail Banking
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Banking, >>Retail & Business Banking, >>Corporate Banking
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Geographic Focus
Asia-Pacific, EMEA, LATAM, North America