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SunTec Xelerate: Helping Banks Adopt Customer-Centric Product Strategies

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21 February 2022

Abstract

Creating hyper-personalized experiences involves redefining how banking products/services are consumed, moving from static components to dynamically priced bundles that maximize personalization and self-service. Consumers are looking for more personalization embedded in the experience, more customer-centric proactivity from large financial institutions, and relevant offers to meet ever-changing needs. Traditional products largely remain stagnant, with few changes to how they’ve been managed, priced, or sold.

SunTec Xelerate seeks to provide capabilities which allow banks to create highly personalized offers and more dynamic product sets. Its notable for the compelling use cases it powers and the shift it attempts to bring to traditional products/pricing. Xelerate is a platform that is layered on top of existing bank technology to allow for more enhanced product management, enterprise pricing, product revenue management, and ecosystem management. SunTec calls it a “digital innovation layer” to augment core capabilities to better manage how products/offers are brought to market.

This Solution Brief discusses SunTec Xelerate and the evolution of its product offering.