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Social Media Management

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5 June 2013

REPORT PREVIOUSLY PUBLISHED BY OLIVER WYMAN

Abstract

Social media is one of the characterizing trends of our decade. Companies are witnessing the growing importance of social media — as well as the inherent opportunities and risks. This publication contains information on social media in companies and activity tracking as well as guidelines for implementing a social media controlling system that is based on key performance indicators.

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Insight details

Industry
Capital Markets, Corporate Banking, Life & Health Insurance, Property & Casualty Insurance, Retail Banking, Wealth Management
Subscription(s) required to access this Insight:
Banking, >>Retail & Business Banking, >>Corporate Banking, Insurance, >>Life/Annuities Insurance, >>Property / Casualty Insurance, Capital Markets
Insight Format
Reports