Social Media Management

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5 June 2013

REPORT PREVIOUSLY PUBLISHED BY OLIVER WYMAN

Abstract

Social media is one of the characterizing trends of our decade. Companies are witnessing the growing importance of social media — as well as the inherent opportunities and risks. This publication contains information on social media in companies and activity tracking as well as guidelines for implementing a social media controlling system that is based on key performance indicators.

Insight details

Content Type
Reports
Report Type
Industry Trends
Special Interest
Innovation & Emerging Technology