Azur Group: Smart Home

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11 March 2021

Winner of Celent Model Insurer 2021 Award for Digital and Emerging Technology


Insurers are pursuing digitization while challenging themselves to become customer centric. Some have gone the path of establishing greenfield direct digital initiatives, but many others want to bring a century-old industry’s methods and practices―built around intermediated distribution―into the modern era.

Is there a happy and rapid path for tackling this problem? Can today’s technology offer alternatives? The answer may be Azur Group’s Smart Home initiative. It is built on a digital platform and connects with its existing solution architecture and into third party data to improve the customer/broker experience and underwriting decisions. The use of a modern, cloud-native solution intertwined with customer-centered design principles has clearly differentiated this initiative.