Celent Model Bank 2014, Part 2: Case Studies of Innovation and Emerging Technologies

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
4 April 2014


The vision for Celent’s Model Bank research, now in its seventh year, was to try to answer an apparently simple question: “What would it look like for a financial institution to do everything right with today’s technology?” To answer this question, Celent sought examples of best practices in technology usage.

These examples span a five-part report series:

In Part 2, Celent profiles three innovative initiatives:

  • Axis Bank: Relationship pricing initiative
  • Commercial Bank of Africa: M-Shwari initiative
  • USAA: Digital channel enhancements

Celent defines innovation as fundamental changes to products, services, or business models that break existing tradeoffs and provide value to the customer. New hardware, software, and network technologies feed banking innovation. Legacy technology can hinder innovation, and so can legacy organizational structures and culture. Bankers must not only modernize, but transform, their internal systems and the ways in which they interact with a vast web of customers, colleagues, counterparties, and regulators. Doing so is no longer optional.

“Despite marvelous diversity among initiatives nominated for Celent Model Bank awards, most shared a number of elements,” says Bob Meara, Senior Analyst with Celent’s Banking Group and author of the report. “One common aspect was having a sense of urgency to deliver value, but relaxed business case expectations, knowing that innovation often results after repeated failure.”

This report first details six common elements Celent observes among the most innovative initiatives. Then Celent profiles four innovative projects, and finishes with conclusions that are indicative of broader market shifts.