Independent Producer Survey: Technology, Services, & Other Drivers of Carrier Choice
| Boston, MA, USA February 3, 2005|
Independent Producer Survey: Technology, Services, and Other Drivers of Carrier Choice Property/Casualty Edition
Repeating many of the themes they voiced a year ago, independent property/casualty producers in a new Celent survey stressed technology, underwriting relationships, field service, and speed as critical drivers of carrier choice.
"Commoditization is a big factor for many lines of business," says senior analystCraig Weber, author of the report. "As it becomes harder to differentiate on product and price, carriers will have to look at speed and service as their ticket to generating producer loyalty."
Weber notes that last year痴 three top drivers were repeated this year (see table below), while a redefined category of "field service" was also highly ranked. "We believe that technology is consistently recognized as such a strong factor because it enables all the other factors," Weber says. "Producers often talk about their favorite carriers in terms of the way they handle specific, everyday tasks, like generating quotes and checking commissions."