Optimizing the In-Person Customer Experience

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
25 January 2019
Bob Meara

Eight Solutions Every Bank Should Consider

Key research questions

  • What is the opportunity for optimizing the in-person customer experience in retail banking?
  • What are some established and emerging solutions for optimizing in-person customer engagement?
  • Why have so few banks invested in these tools?

Abstract

Banks say CX is important, but the significant majority of US banks aren’t utilizing established solutions designed to optimize the in-person CX.

Even as transactions continue their migration to digital unabated, banking customers continue to value in-person engagement. Optimizing those experiences should be a high priority — but doesn’t appear to be, if sparse adoption of fit-for-purpose solutions is any indication.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

sign in or register to read more

Insight details

Industry or Business Focus
Banking, Retail Banking
Insight Format
Reports
Geographic Focus
North America