Build back better? Innovation, inspiration and creativity are the keys
As rallying cries go, “Build Back Better” takes some beating. Short, sharp, alliterative and containing an implicit and undeniable truth - that our post-pandemic future must improve on what went before - it’s a sentiment we can all get on board with. Writing a slogan, however, is the easy part. The reality of delivering a better future in any sector is more challenging. Change - systemic, existential, environmental - is more difficult to achieve.