The CIO perspective and adoption of social media by French insurers

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13 June 2011


  • Today insurer worldwide are interested in adoption of social media like facebook, twitter, etc. I think social media is the best way to get connected to every individual. Advertising through social media is attracting insurer to make their business popular and generating more revenue.

    U have made very nice explanation.

  • The French insurance market is the fourth largest in the world after the United States Japan and the United Kingdom but before Germany and Italy. Following the financial crisis some French insurers had to launch specific actions to respond to the economic downturn. French insurers have frozen investments implemented cost-cutting programs and shifted priorities in terms of investment portfolio.