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AIA International: Super Connect

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14 April 2020
Donald Light

Winner of 2020 Celent Model Insurer of the Year Award

Abstract

This initiative combines a data-driven 360 degree customer view, with predictive analytics, and an AI/ML engine to enable the insurer's financial planners to present customers with a report based on the customer’s current product portfolio and on the portfolio of a data-based "someone like you"

The initiative combines:

  • A well-defined business purpose.
  • Extensive use of over 1,000 customer attributes.
  • Use of advanced artificial intelligence/machine learning capabilities to create a succinct production gap analysis report for uniquely identified customers across products and lines of business.
  • Solid adoption and new business revenue metrics.

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