Across financial services, and especially the capital markets industry, data is the “raw material” that ultimately generates performance. But first this data must be mined to extract insight – a process that relies on sophisticated technology, specialist expertise and access to unique data sets. Having invested into and built such a data and analytics platform Societe Generale’s Global Markets (SG Markets) division, the capital markets arm of Societe Generale Investment Bank, embarked on a win:win initiative that extended the platform to internal and external clients. Clients benefit from easy and efficient access to data that generates performance and SG Markets gains by mutuallizing costs of this platform, which will strenghten client relationships and support future enhancements.