Best Practices in Retail Banking Customer Acquisition

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
21 November 2019

Potholes Along the Road to Digital

Key research questions

  • How prevalent is digital customer origination among US banks?
  • What could be considered best practices?
  • What are reasonable expectations for doing digital well?


2019 has seen a bevy of banks rush to stand up a digital customer acquisition capability - for good reason. But having digital onboarding capability alone does not guarantee success. Celent observes wide ranging results among banks. Drawing on several years of Celent Model Bank nominations and interviews among more than 20 banks and vendors, Celent distills best practices that can mean the difference between good and great.