User experience was flagged in our 2022 Previsory and we continued to see momentum build through 2023 and into 2024. User (UX) and customer (CX) experience is continuing to attract investment as clients demand increased transparency and selfservice capabilities to deepen relationships and increase revenue. The shift from product to client centricity is taking hold across the service provider community to meet those demands of their clients. This shift is requiring a full scale digital transformation of legacy technology. This year’s Model Bank Award winner, Societe Generale Securities Services (SGSS) Client Portal “MySGSS”, is being recognized for transforming both the client and the employee user experience. The solution provides a consolidated view of customer data and SGSS services in a single interface, therefore enabling clients and internal users to access the same data in the same way from the same place.