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22 December 2021
Juan Mazzini

An interview with Sinead O'Connor, Chief Digital Officer at Citibanamex

Join me in this interview (in spanish) to Sinead O'Connor, Chief Digital Officer at Citibanamex, as we explore the fascinating world of embedded finance.

Sinead shares her view on topics such as:

  • Why embedded finance? What is your strategic goal/opportunity?
  • What is your approach to embedded finance? And what kind of support do you offer to 3rd parties?
  • How are you securing brand partnerships?
  • What do you think is the key to differentiating yourself in the market?
  • What kind of technology investments did you have to make (or are you doing)?
  • How does the traditional operational model coexist with that of embedded finance?
  • How do you think about the risks?
  • What motivates you every morning to go to work?

For a Celent perspective on embedded finance I find this report a great starting point: Demystifying Embedded Finance: Promise and Peril for Banks.

To discuss further please contact your account executive to schedule a call with our analysts.

Enjoy your holidays!

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