Crazy About Apple(s)
Android or the new iPhone 8 or iPhone X?
Since last Tuesday when Apple launched its newest iPhones, I have been wondering what insurers have to learn and gain from the new features and the companies which make them.
To begin, I have to admit that I’m an Apple user and I was an Android one once. It took me a bit of time to get used to my iPhone because I didn't have all the features that my Android (Samsung) had, but I was happy with the user interface and a better design of my iPhone. I remember it was so frustrating not to be able to open a spreadsheet or a Word document to make modifications. I just had to learn how to live without it.
We have to admit that Apple set up a milestone and disrupted the way we communicate since the appearance of its first iPhone in 2007. From that date on, the Apple has been moving around customer experience and customer experience is key.
Just to understand the Apple philosophy, you need to look at the organization itself and its products and think if insurers can do the same.