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AIA China: Driving Growth

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29 March 2023
Nicolas Michellod

Winner of the 2023 Celent Model Insurer Award for Legacy and Ecosystem Transformation

Abstract

Is there a playbook to quickly expand a presence via multiple new branches, state-of-the-art customer service and to put in place a relevant ecosystem to drive new growth? While the business objectives seem easy to understand and define, there are major technology concerns to support an insurer’s expansion strategy.

We think the AIA China initiative described in this report is the perfect example of a technology alignment that meets ambitious business goals. The program put in place around specific technology initiatives helps the AIA gain flexibility and speed to expand further in China.

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