Family Intimacy with Alexa—Will Insurers Be Left Out in the Cold?

Celent will help qualify your requirements and introduce you to the vendor
Spotted a missing vendor? Use this form to alert a vendor to the Celent service
Create a vendor selection project & run comparison reports
Register to access this feature
Click to express your interest in this report
Indication of coverage against your requirements
Vendor requires PRO subscription to activate this feature
Requires research subscription, contact Celent for more info
11 January 2018
Donald Light

At CES 2018 I attended an amazing session, “The Appeal of Smart Speakers: What’s Driving Sales,” moderated by Meg Goldthwaite NPR’s Chief Marketing Officer, with three panelists: Miriam Daniels, Director of Product Management Amazon Echo, Michah Collins Director of Home Hardware Google, and Tom Webster VP Strategy, Edison Research.

Webster presented findings from a national study, “The Smart Audio Report” sponsored by NPR and conducted by Edison Research. All study participants owned an Amazon Echo or Google Home device (which the study generically calls smart speakers).

The study’s data, and the panel’s discussion revealed how individuals and families have begun using smart speakers for much more than fulfilling simple requests and answering simple questions.

sign in or register to read more

Insight details

Special Interest
Innovation & Emerging Technology
Content Type
Blogs
Location
Asia-Pacific, EMEA, LATAM, North America