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13 July 2010Zilvinas Bareisis
Last week I attended "The Future of Cards and Payments" conference in London. Over two days, various speakers shared their perspectives on how they see the cards and payments market developing, particularly in the UK. Here is a selection of facts, which I picked up during the presentations and found especially interesting:
- The crisis hasn't changed the UK consumers' behaviour that much. According to a study by Visa Europe, 56% of respondents in 2010 agreed with the statement "I save money so I have some protection in the future", compared to 57% in 2008 and 24% are "open to borrowing to buy what I want today" (vs 23% in 2008). Having said that, more people are aware of their finances with 63% vs 45% two years ago "watching every penny they spend to avoid getting into debt".
- Cash is not going away. In the same Visa survey, 35% of people surveyed in 2010 stated that they "prefer to pay in cash for everything I buy", which is down from 54% in 2002, but up from 18% in 2008.
- Only ~50% of business accounts in the UK have a card
- Identity fraud is up by 32% in 2009
- Cheques are due to be phased out in the UK by 2018. However, it will only be done if by 2016 there are real alternatives in place, they are available to the users, well known and are being used. Heavy cheque users include charities (get 70% of their income via cheques) and elderly (may need another paper-based alternative, e.g. giro credit) among others.
- UK market has ~4m prepaid cards.
- Also, UK is on track to have 12m contactless cards in use by December 2011. Focus needs to shift now to acceptance.
- Adoption of SEPA Direct Debit is partly an issue of interchange. 70% of euro-based DD transactions in the EU don't have interchange, but the others do. The European Commission is firmly against having interchange for DD, but accept that a transition period may be required and there might be a case for it when dealing with rejected transactions.
- To limit fraud, some online merchants and their PSPs are beginning to tailor availability of payment methods based on the consumer's postcode, e.g. credit cards would be OK if you live in a premium address in Chelsea or Kensington, but only a prepaid electronic voucher (e.g. ukash) would be offered if you happen to shop from a council estate in Peckham.
- And if you live with 20 other strangers in a room with no doors or windows in Asia or Africa and have no bank account, storing money is as important to you as being able to make payments.