Vendors
日本語

Consumer Banking in Canada: Omnichannel Strategy

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
15 June 2017

REPORT PREVIOUSLY PUBLISHED BY OLIVER WYMAN

Abstract

To further understanding of these trends from the customer’s perspective, Oliver Wyman conducted a survey of ~4,000 Canadian consumers focusing on their digital banking needs, attitudes, and behaviors. They supplemented this research with targeted mystery shopping of leading Canadian banks to determine how they are positioning and explaining their digital capabilities during the account opening process.