Abstract
Celent recognizes Deutsche Asset Management as the 2018 Model Asset Manager: Emerging Innovation for their initiative Deutsche Bauhaus — Unique Asset Management Platform with a unique design language, for compelling customer experience.
Deutsche Bank brought in customer-centricity with an innovative digital transformation of its Asset and Wealth Management business. With the support of HCL Technologies, it set up an exclusive team, "Deutsche Bauhaus," to create a platform with a unique design language, exclusive to Deutsche Bank, for a unified and compelling customer experience, leveraging the latest advanced open source technologies.
The team delivered a new and intuitive client-centric experience across platforms by designing user-friendly and futuristic applications incorporating centered design, agile delivery, an innovative platform built on open source, and the introduction of AI and Robotics. Several applications, built on the platform, are now in production for Asset and Wealth Management clients (e.g., RoboAdvisor in Germany and eBanking in Asia respectively). Several employee applications (e.g., Group Treasury Liquidity Management) have been released internally, providing the end user unmatched ease and engagement while saving the bank considerable investments in time and effort.