From Moonshot to Reality: AI in Action

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12 June 2018

Case Studies in Corporate Banking

Key research questions

  • What is vision, and what is reality for AI applications in corporate banking?
  • What are examples of AI in action?
  • What are the building blocks for successful AI implementation?


The concept of a cognitive corporate bank was considered a moonshot a decade ago. Banks and tech providers have taken on the challenge. Today, AI is solving major challenges and enabling banks to boldly reimagine customer engagement and workflows.

AI is increasingly moving from experiments to reality in the corporate bank. Celent showcases five exemplars of AI in action: Citibank, Standard Bank, Bank of America Merrill Lynch, a global bank, and mBank.

The exemplars of AI in action share three traits:farsightedness, boldness, and focus. They are farsighted in their motivation and planning. They are bold in that their initiatives require breaking from traditional paradigms and constraints. Whether the initiative is enterprisewide or specific, they are focused on clear and measurable goals.