Discover FTT Embedded Finance & Super-Apps. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Zil Bareisis, Celent's Head of Retail Banking and Payments will be moderating a panel on the main plenary stage (9.40-10.20):

Panel: Deep embedded banking

The potential value of embedded finance is often bandied about but how well is it really understood? The ecosystem of providers in complex and evolving quickly. Join us for an important panel discussion as a group of experts share their views as to how partners come together, divvy up responsibilities and deliver the best possible outcomes for end-users.

Kieran Hines, Principal Analyst in Celent's Banking and Payments team, will be moderating two panels. The first is on the Customer Alpha stage (14.25-15.05):

Payments as an experience

Part of connecting with customers wherever they happen to be – on social media, gaming online, shopping on an ecommerce platform, in bricks & mortar shops, etc is not taking them away from what they are doing. Data shows that customers will abandon a transaction if the act of paying involves too many steps or draws their attention elsewhere. Customers want choice, simplicity, and security. A panel of experts will discuss how they are reconciling those sometimes-competing objectives to deliver a superior and effective experience.

The second is part of the FTT Payments track (17.00-17.30):

Panel In with a payment, out with a more complex offering

Will the future of payments present a unified but diverse experience? Will identity, payments, and related goals (loyalty, points, rewards etc) coalesce, giving end users greater options, ease and simplicity?