Webinar: Consumer Engagement Preferences – Getting Past the Digital vs Physical Debate
Bob Meara will be a Session Speaker on Consumer Engagement Preferences – Getting Past the Digital vs Physical Debate Webinar on November 15.
Branch advocates trumpet the channel’s sales contribution, while digital advocates trumpet the massive transaction migration taking place. Most industry pundits decry any further branch channel investment while proclaiming digital’s superiority.
Learn from Celent’s research that shows why banks need to be diligent in perfecting the customer experience in both digital and physical channels.
Attendees will learn:
- How and when consumers prefer in-person engagement and what it means for banks
- Why transactions and customer engagement are two different things
- Why community financial institutions have a leg up on big banks today, but are at great future risk without an aggressive digital plan