Reinventing Distribution: Channel Management in a Rapidly Changing World
Most insurers consider distribution management to be a key part of their overall strategy. Insurers are adding new channels, increasing distributors, moving into new territories, and working with InsureTech startups to drive more business. These multiple channels are effective at targeting different aspects of the market, but add complexity when it comes to channel management. Whether compliance, compensation or segmentation; carriers are increasingly utilizing technology to manage these shifting channels. This session will highlight technology trends in distribution management from analytics to gamification with specific examples of who’s doing what.