Celent Banking Webinar: Launching a Merchant-Funded Rewards Program: Why and How

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4 December 2012
Virtual Event, Virtual Event

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Merchant-funded rewards (MFR) is a hot topic in the industry, with many financial institutions considering joining those who have already launched MFR programs.

Join Zilvinas Bareisis, Senior Analyst with Celent’s Banking Group, as he examines the state of the MFR market and considers its future developments. This webinar will describe the case for the MFR program, outlining key issues financial institutions and merchants must consider when deciding on the right platform partner. The webinar will also examine how leading providers differentiate themselves in the market.

This presentation draws on findings from the reports “Can Card Issuers Turn Loyalty Program Costs Into Revenues?” and “Selecting a Merchant-Funded Rewards Platform: An In-depth Analysis of MFR Vendors.”

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$195. If you are unsure of your client status, please contact Steve Nawrocki at +1.617.262.3128 or


Event details

Geographic Focus
EMEA, North America