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  5. Celent Banking Webinar: What App Doc?: An Evaluation of Mobile Banking at the Top US Banks

Celent Banking Webinar: What App Doc?: An Evaluation of Mobile Banking at the Top US Banks

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23 October 2012
Virtual Event, Virtual Event

Register at http://whatapp.eventbrite.com

The mobile market is still relatively young. Financial institutions in the lower tiers are rushing to expand their offerings to match the top tier banks. As distribution channels multiply and increasingly become self-service, financial institutions have begun to realize the need for a seamless, integrated customer experience across all channels.

Join Bart Narter, Senior Vice President of Celent’s Banking Group, as he examines the top 13 US retail banks by asset size and evaluates and scores each of their mobile offerings based on a number of criteria. This webinar will outline the usability of each application, as well as its score within Celent’s ABCD analysis. Features and functionality tables will be discussed, followed by an in-depth look at each mobile application, featuring screenshots and analysis.

This presentation draws on findings from the report “What App Doc?: A Biannual Evaluation of Mobile Banking at the Top US Banks.”

Register at http://whatapp.eventbrite.com

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$195. If you are unsure of your client status, please contact Steve Nawrocki at +1.617.262.3128 or snawrocki@celent.com.

Event details

Geographic Focus
North America