Celent Insurance Webinar: How to Give a Really Bad Demo: Ten Worst Practices from Actual Experience

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15 January 2013
Virtual Event, Virtual Event

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Giving a bad demo is obviously against vendors’ best interests—and also serves the interest of prospective buyers poorly. Join Donald Light, Director with Celent’s Insurance Group, as he presents ten “worst practices” based on actual experience—ranging from “Don’t try to understand the insurance company” to “Business value: Don't even go there.” This webinar uses humor, satire, and a tongue-in-cheek perspective to help vendors and those who want to buy solutions from vendors to have better and more effective demo experiences. The goal of the presentation is to make vendors and insurers break a smile and think about how to make demos work for them.

This webinar draws on findings from the report How to Give a Really Bad Demo: Ten Worst Practices from Actual Experience.

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Chuck Smith at +1.617.262.3125 or

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Event details

Geographic Focus
North America