Celent Insurance Webinar: Redefining the Customer Relationship: 21st Century Insurance Customer Engagement Models

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16 October 2013
Virtual Event, Virtual Event

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The insurance industry has a complex relationship ecosystem where ownership of the end customer relationship is murky. Insurers understand they need to have a modern customer engagement management strategy in order to thrive in an ever tightening market despite the complexity of the insurance sales/service ecosystem. Join Chuck Johnston, Celent Insurance Research Director, as he explores the current trends in customer engagement within the insurance industry, innovation models for direct and shared customer engagements, and methods for achieving the simplicity in depth necessary to engage customers around complex products like insurance. We will also discuss the technology capabilities necessary to support insurance customer engagement management including multi-channel, mobile, BPM and the return of CRM.

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Chuck Smith at + 1 617 262 3125 or +1.617.262.3125.

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Event details

Geographic Focus
North America