Celent Banking Webinar: Launching NFC Payments: Emerging Lessons from Recent Implementations

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26 June 2013
Virtual Event, Virtual Event

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Celent has long been skeptical about the viability of NFC payments in developed markets. Multiple well-known issues, such as complexity of partnerships and required infrastructure upgrades, have been stifling the development of NFC payments. Despite these well-documented challenges, industry players appear to be ramping up investments in NFC payments solutions.

Join Zilvinas Bareisis, Senior Analyst with Celent’s Banking Group, as he examines seven emerging lessons from recent NFC implementations. This webinar focuses on the issues Celent considers to be the most challenging, such as agreeing on the business model and building out the network of merchants and consumers.

This presentation draws on findings from the report Launching NFC Payments: Emerging Lessons from Recent Implementations.

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Bret Heither at +360.597.4846 or

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Event details

Geographic Focus
EMEA, North America