SIR Webinar: Sun Life: Ella, A Digital Coach for Clients
Celent and Sun Life present a Celent Model Insurer Winner
Sun Life: Ella, A Digital Coach for Clients. Sun Life’s Canadian persona, Ella, provides a great example of how a friendly, personable interactive digital coach can increase value for Sun Life Clients and Sun Life. Ella provides tips, nudges and personalized information to its Clients. A contributing factor to Ella’s success is due to the numerous studies with Clients focusing on language, visual presentation and personas. Sun Life also carefully measured Ella’s impact across several quantitative and financial metrics.