“Insurers acceleration of new products, new business models, and new ways of engaging with customers is driving an increase in the use of new channels,” said Karlyn Carnahan, head of Celent’s North American Property Casualty practice.
“If a carrier wants to fully exploit the potential of its various channels, they must think very differently about distribution management, compensation and segmentation.
“Distribution management platforms must continue to evolve to enable insurers to manage their distribution force with increasing sophistication